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9 February 2026

Our steel expertise, now also locally available in the US

steel coils | Roba Metals Genk

Your trusted partner for flat rolled steel in the United States

Roba Metals USA strengthens the Roba Group’s long-standing presence in the global steel market.

As part of a family-owned company founded in 1937 in the Netherlands, we combine international sourcing power with local availability, short lead times, and a U.S.-based team dedicated to service and reliability.

Our services in the United States

We supply high-quality flat-rolled steel in coils, slit coils and sheets to customers throughout the United States. Thanks to both local and global sourcing, we work with trusted American steel producers and world-class international partners with whom we have been collaborating for over 30 years. This allows us to serve a wide range of industries, including construction and packaging, solar energy systems, pre-coated applications and cored wire.

To support our customers locally, we are proud to introduce our dedicated Roba Metals USA team:

  • Michael L. Wilson, Managing Director
  • Rob Roy, Senior Account Manager
  • Joel Recinos, Internal Sales Representative
  • Ayumi Kurihara, Internal Sales Representative

Together, they bring decades of experience in the steel industry and a commitment to service, consistency and long-term partnerships.

Steel coil Close up | Roba Metals

Why Roba Metals USA?

Steel is at the heart of every bridge, every building and every product. At Roba Metals, we understand that manufacturers depend on reliable suppliers, consistent quality and timely delivery to keep their operations running. With the financial strength of a global family business behind us, we offer the security and continuity our customers expect.

Our approach is simple: reliable suppliers, consistent quality and a long-term commitment to our customers.

Are you looking for a reliable partner who understands your industry? Let’s talk. We are ready to listen to you, learn more about your business and explore how we can support your company.

Want to know more about our steel products?

Roba Metals has been supplying high-quality flat-rolled steel to customers in a wide range of sectors for decades. From coils to slit coils and sheets: discover how our extensive range and reliable quality can strengthen your production processes.

More about Steel at Roba Metals
Roba Metals | US