Danny Peele
As Business Development Manager at Roba Metals, I focus on managing and further developing international business relationships. I have now worked at Roba Metals for eighteen years, building up my knowledge of the metals industry within our organisation. In my role, I manage international key accounts, including raw material suppliers and customers of the smelters within the Roba Group. I am also involved in acquisition, positioning our services and translating commercial objectives into a clear strategy.
My area of responsibility covers the Benelux, German-speaking countries and Denmark. My expertise lies primarily in identifying and managing relationships with manufacturing companies that generate aluminium production scrap. Drawing on my experience, I can generally assess quickly where Roba Metals can add value and how we can distinguish ourselves in the market.
My approach is structured and always starts with listening carefully. By thoroughly identifying a business partner’s wishes and needs, I can develop a clear picture of the opportunities available. If I believe that we cannot offer a suitable solution, I will always be honest about it. Transparency, reliability and mutual trust form the basis of sustainable business relationships for me.
What particularly appeals to me about my work is the combination of a commercial role and a technical environment. I also strongly identify with Roba Metals’ vision as a family-owned company, where the customer is at the heart of everything we do and decisions are made with the long term in mind. This shared vision provides a strong foundation for the lasting relationships we maintain with customers, suppliers and colleagues at Roba Metals.
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