Roba Metals USA strengthens the Roba Group’s presence in the global steel market.

As part of a family-owned business founded in the Netherlands in 1937, we combine international purchasing power with local availability, short lead times and a US-based team dedicated to service and reliability.

Our services

We supply high-quality steel in coils, slit strip and plate to customers across the United States. Thanks to both local and global sourcing, we work with trusted American steel producers and world-class international partners with whom we have collaborated for over 30 years. We serve a wide range of industries, including the construction and packaging sectors, solar energy systems, pre-painted applications and manufacturers of cored wire.

To provide excellent local support to our customers, we are proud to introduce our dedicated Roba Metals USA team:

  • Michael L. Wilson, Managing Director
  • Rob Roy, Senior Account Manager
  • Joel Recinos, Internal Sales Representative
  • Ayumi Kurihara, In-House Sales Representative

Together, they bring years of experience in the steel industry and a commitment to service, consistency and long-term partnerships.

Why Roba Metals USA?

Steel is at the heart of every bridge, every building and every product. At Roba Metals, we understand that manufacturers rely on reliable suppliers, consistent quality and timely delivery to keep their operations running. With the financial strength of a global family-owned business behind us, we offer the security and continuity our customers expect.

Our approach is simple: reliable suppliers, consistent quality and a long-term commitment to our customers. Are you looking for a reliable partner who understands your industry? Let’s have a chat. We’re ready to listen to you, learn more about your business and explore how we can support your company.

Steel coil Close up | Roba Metals

Want to know more about our steel range?

Roba Metals has been supplying high-quality flat-rolled steel to customers across a wide range of sectors for decades. From coils to cut coils and sheets: discover how our extensive range and reliable quality can enhance your production processes.

More about Steel at Roba Metals

Our own group of entrepreneurs

The Roba Group brings together strong companies in metalworking and trading, with branches all over the world. In addition to our core activities, the group also includes specialist subsidiaries, such as KBM Affilips. Together, we offer innovative solutions and reliable service.

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