We’ve been proving it for over 85 years. It is possible to unite two worlds within a single company.
For example, by thriving commercially whilst at the same time pursuing a highly socially responsible policy. By acting with integrity, yet also being successful. By living in IJsselstein, yet trading as far afield as Asia. Or by operating in the metal business, yet seeing people as the core.
Because indeed, Roba Metals consists mainly of people. Loyal people, hands-on workers, long-term employees, perseverers, go-getters; salaried entrepreneurs who want and can handle freedom, because they can also shoulder the responsibility that comes with it. Driven, but without pretensions.
We are successful, but also modest. Too modest, to be honest. We have a global reputation, but mainly within our own circle. In a world full of exaggeration and loudness, we tend to whisper. We sell ourselves a little short. Roba Metals is a well-kept secret from IJsselstein.
It is in our DNA for a family business to think ahead. We always anticipate the next generation. Not just literally, within our own family circle, but also in the broader sense of the word. Roba Metals anticipates the new generation that will take up positions of responsibility both within and outside our company.
We don’t get ahead of ourselves; we aren’t advocates of everything that is new and unproven. We step in when the relevance is clear; when we understand how it fits with us and how it takes us further. Whether that is a new cutting line, a digital platform or an innovation in the field of sustainability; it is our tradition to always ensure growth and renewal. Not ahead of the curve, but very much in step with it.
Roba Metals has a rich history dating back to 1937. What began as a family business has grown into an international organisation with branches worldwide. Innovation, reliability and craftsmanship have formed the basis of our success for decades. Discover how we have developed over the years and which milestones have shaped us.
